Vision: Strengthen the quality of life and visitor experience along the Byway's route by promoting and enhancing the area's resources and amenities that support economic vitality.

Mission: Promote, preserve and enhance the recreational, historic, cultural, scenic, natural and archeological resources along the 54-mile Paul Bunyan Scenic Byway.

Goals

• Build awareness of Paul Bunyan Scenic Byway in clever and compelling ways through: community/regional projects and events; interesting stories from the area's past
• Develop area amenities which are free to the public
• Encourage cooperation and collaboration among the Scenic Byway's jurisdictions, preserving and enhancing the Byway's resources