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New web presence wins Silver!

The Academy of Interactive and Visual Arts (AIVA) has selected the Paul Bunyan Scenic Byway website to be honored in the 20th Annual W³ Awards under the category “General Websites – Tourism” with a Silver Award.

Screenshot of the Paul Bunyan Scenic Byway website homepage, featuring a large blue ox statue beside a welcoming message. The site offers a navigation menu with options like Explore, About, and Contact, alongside a search bar and buttons for news and support.

This recognition represents excellence at both the national and international level, celebrating creative work that demonstrates outstanding achievement in design, usability, creativity, and overall quality.

The W³ Awards highlight the best in digital across websites, marketing, video, mobile, social, and emerging tech, recognizing agencies, brands, and organizations that set the bar for digital excellence worldwide.

SWIM Creative Project Manager, Maria Barbirotto recently emailed PBSBA Chair, Lynn Scharenbroich the exciting news of the award “…We’re incredibly proud that the Paul Bunyan Scenic Byway site stood out among thousands of entries submitted by top creative agencies and organizations around the globe. It’s a wonderful acknowledgment of the effort and collaboration that went into building a website that captures the spirit of the Byway and invites people to explore it.”

Congratulations and THANKS to the team at SWIM Creative and all the supporters who helped make our new web presence possible! Sourcewell, Swim Creative, Dairy Queen of Pequot Lakes, Ideal Community Service Organization, former board member Rod Nelson, Pequot Lakes Historical Society and Millner Estate Planning. Many thanks also to PBSBA members who volunteered months of hours to make sure the website turned out to be a darn-tootin’ success!

Logo with the word "Sourcewell" in blue-gray text next to a geometric design inspired by the Paul Bunyan Scenic Byway. The design features gray and blue shapes with an orange triangle pointing right.

Dedicated to Service

The word "SWIM" appears in bold, block letters with a gradient blue to pink color fill, reminiscent of the vibrant scenery along the Paul Bunyan Scenic Byway, all set on a transparent background.

Deep Creative. Powerful Strategy.

The image shows a logo with a star containing joined hands, a desk, and a person digging. Text reads "IDEAL COMMUNITY SERVICE ORGANIZATION" and "For a Better Community ICSO.

Invest in Today for a Better Tomorrow

Logo with stylized text reading "Whitefish Area Lodging Association." The word "Whitefish" is in large, teal font, with the "W" resembling a fish hook. "Area Lodging Association" is in smaller, orange font below.

S’mores Capital of the World


Rod Nelson

Logo of Pequot Lakes Area Historical Society featuring a drawing of the Cole Memorial Building and Museum, constructed in 1937, near the Paul Bunyan Scenic Byway. The text reads, "Remember the past, enrich the future..." Address: P.O. Box 493, Pequot Lakes, MN 56472-0493.
The image shows the Dairy Queen logo. It features the letters "DQ" in white on a red oval background, with a yellow swoosh at the top and a blue swoosh at the bottom.
Logo for Millner Estate Planning featuring the company's name in bold, dark blue lettering. Above the text, several stylized, downward-slanting blue lines suggest motion or progress, akin to the winding paths of the Paul Bunyan Scenic Byway.
A stylized blue road with a white star curves above the bold red text "AMERICA'S BYWAYS," capturing the spirit of routes like the Paul Bunyan Scenic Byway.
Logo of Brainerd Lakes Chamber of Commerce featuring a stylized blue bull head above the text
Logo featuring the letters
Logo of Pine River Chamber of Commerce featuring a river with three ducks, surrounded by pine trees against a sunset gradient. Text reads
Red and white emblem with a castle icon at the top, followed by the text
Logo with stylized text reading
Text reading